Social Media Optimization SMO
What Is Social Media Optimization?
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience. SMO allows you to:
* Strengthen your brand
* Generate leads
* Get more visibility online
* Connect with your audience
Why is Social Media Optimization Important?
1.Ensures a Strong Presence on the Web
With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall.
2. Increases the Reach
Social media optimization provides the opportunity to reach out to niche audience. The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere.
3.Drive More Traffic
Social Media Optimization is a great source for traffic generation. The social media channels allow you to reach customers worldwide. Moreover, this can happen without extra investments.
Although social media is particularly useful for branding and creating a buzz, it is increasingly used for lead generation. Tapping into the social media channels can transform the lead generation campaigns significantly.
5.Improves Search Engine Ranking
In sync with the search engine optimization and the search engine marketing efforts can also help in improving the ranking on the search engines. Since search engines have started acquiring data from social media channels such as Google+ and showing them on the search results, SMO has gained prominence among marketers.